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Weights Cigarettes, 1929
Wall Art and Photo Gifts from Nottingham City Council
Weights Cigarettes, 1929
Players Weights counter card in the shape of a two figures. One is dressed as pierrot and the other wears a ballerinas tutu. Both are smoking cigarettes. Beneath their feet is a pack of Weights cigarettes and the text " PLAYERs // " WEIGHTS" // CIGARETTES // 5 FOR 2D 10 FOR 4D". On the reverse is a support to allow the card to stand upright. There is also a metal rod, bent at each end. Its purpose is not obvious but it may have supported a chinese lantern (see NCMG 2001-33/519 for a pierrot with a lantern)
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Media ID 5549523
© Produced by the kind permission of Imperial Tobacco Limited, England
Advertising Costume John Player And Sons Nottingham Tobacco Clown Pierrot
EDITORS COMMENTS
This print from 1929 showcases a unique advertising piece for Weights Cigarettes by Players. The counter card takes the shape of two figures, one dressed as a pierrot and the other donning a ballerina's tutu. Both characters are depicted indulging in cigarettes, with a pack of Weights resting beneath their feet. The text boldly reads "PLAYERs // WEIGHTS" // CIGARETTES // 5 FOR 2D 10 FOR 4D" enticing potential customers with an attractive offer. The reverse side of the card reveals its clever design features - a support that allows it to stand upright and a metal rod bent at each end. Although its purpose is not immediately apparent, it may have been intended to hold a Chinese lantern, as seen in another related image featuring a pierrot with such an accessory (referenced as NCMG 2001-33/519). This intriguing artifact combines elements of advertising, Nottingham history, costume design, dance, clowning, and children's entertainment. It offers us glimpses into the past when smoking was widely accepted and even glamorized through creative marketing strategies like this one by John Player and Sons
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