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Snuff Maker, John Hardham, trade card (engraving)
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Snuff Maker, John Hardham, trade card (engraving)
984016 Snuff Maker, John Hardham, trade card (engraving) by English School, (18th century); Private Collection; (add.info.: Snuff Maker, John Hardham, trade card. Dated 1768.); Look and Learn / Peter Jackson Collection
Media ID 22307162
© Look and Learn / Peter Jackson Collection / Bridgeman Images
Activities Business Business Enterprises Businesses Corporations Dealer Fleet Street Free Trade Goods Transport Merchants Occupations Promotional Red Lion Retail Retailing Shops Sniffing Taking Tobacco Tobacconist Trade Card Trade Cards Trades Wholesalers Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Seller Vendor
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EDITORS COMMENTS
This trade card print from the 18th century showcases John Hardham, a skilled snuff maker. The intricate engraving depicts Hardham in his shop, surrounded by various tools and jars of tobacco. Dated 1768, this trade card served as an advertisement for his business. The image transports us back to a bustling era of commerce and trade in London's Fleet Street. The vibrant red lion emblem on the wall signifies both the location and quality of Hardham's establishment. Sniffing and taking snuff were popular activities during this time, making it a lucrative business for merchants like Hardham. The print offers a glimpse into the world of retailing in the 18th century, where trade cards played an essential role in promoting businesses. These cards were distributed to potential customers as a means of advertising goods and services. Hardham's occupation as a snuff maker highlights the significance of tobacco-related products during this period. As we observe him engaged in his craft, we can imagine the rich aroma that filled his shop. This historical artifact not only captures an important aspect of early commerce but also provides insight into the daily activities and occupations that shaped society at that time. It serves as a reminder of how advertising has evolved over centuries while still remaining crucial for businesses to thrive.
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